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Company
Rural Livestock can help you source the stock you need with over 100 agents nationwide
Rural Livestock is in the business of helping farmers trade livestock in New Zealand. Now with the acquisition of NZ Farmers Livestock & 52% share of Redshaw Livestock this brings together three well-established and very complimentary teams, and will offer strong nationwide coverage & leading livestock trading expertise the length of the country. We have over 100 local livestock agents throughout the country working day in and day out to help farmers get the best possible trade available in the market on the day. The livestock trading industry is a huge part of the backbone of the New Zealand economy and it is the players in this market's responsibility to do the job and do the job well.
Rural Livestock has built a powerful network over the years that links farmers with farmers, farmers with meat processors, farmers with financial resources and farmers with animals.
This network reaches the width and breadth country, linking provinces, climatic areas, farm types and people. Not much has changed in the way Rural Livestock does business over the years. We stay on top of all compliance and regulations updates to keep you informed and help you get the most out of your operation. Our network has a wealth of experience and collectively we keep our fingers on the pulse to stay ahead of the curve. But at the end of the day, it is the trust that exists between people that is the foundation of the livestock industry.
Helping farmers trade since 1988
The company was started by a group of successful stock agents in 1988. The company divided the South Island into three main regions and have several sub-territories within these regions.
Canterbury | Otago | Southland
The different regions operate with their own regional manager. The teams have a healthy mix of younger and more experienced agents servicing the territories and the farmers within these regions. Rural Livestock is governed by a Board of Directors who are responsible for the overall governance and management of the company and ensuring that all stakeholder and shareholders are satisfied with the direction and trajectory of the company.
The company has grown over the years and on the 1st of December 2025 Rural Livestock Ltd was pleased to announce the acquisition of NZ Farmers Livestock Ltd including Farmers Meat Export Ltd, NZ Farmers Livestock Finance Ltd and a 52% share in Redshaw Livestock Ltd.
This brought together two very well-established and very complimentary teams, which, along with Redshaw Livestock, will offer strong nationwide coverage and leading livestock trading expertise. The businesses will continue to trade under their respective brands but will work together to optimise cross-selling opportunities nationally. The Rural Livestock Group will have a team of over 100 agents networking across the country, in all present venues and across digital/social media platforms which will give our agents a greater opportunity to get the best stock deal to suit our clients.
Our Agents
The Rural Livestock team consists of a balanced talent pool of experienced agents and young upcoming agents. This talent pool and true mentorship provided by the regional managers and the more experienced agents ensures that Rural Livestock will be around to help this generation of farmers and the next and the next. If you are considering a career as a Livestock agent, we are always open for a discussion. There are clearly defined career paths in the business for the right person.
The livestock trading industry is a huge part of the backbone of the New Zealand economy and it is the players in this market's responsibility to do the job and do the job well.
Talk to your local Rural Livestock agent and use our network to invest in the best.
CALL TODAY 0800 RURALL (787 255)
Rural Livestock is not a large corporate organisation that has to wait for bureaucratic cogs to turn before anything can be done or any decisions implemented.
The Management team along with the regional managers keep a close eye on the teams and developments in the market and are poised to adapt if needed. The regional teams are very much in tune with their fellow regional agents, are well connected and in constant communication with the regional managers who track progress and provide support as required. The teams are agile within their regions and assist each other through fluctuations in the regional markets.
We take pride in running auctions at the various saleyards all over the South Island as well as many on farm sales for our clients. Auctions and auctioneering are great strengths that we aim to maintain and build on.
We take pride in running auctions at the various saleyards all over the South Island as well as many on farm sales for our clients. Auctions and auctioneering are great strengths that we aim to maintain and build on.